International Joint Venture Performance in South East Asia

Released on by Craig C. Julian
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  • International Joint Venture Performance in South East Asia Book Detail

  • Author : Craig C. Julian
  • Release Date : 2005-01-01
  • Publisher : Edward Elgar Publishing
  • Genre : Business & Economics
  • Pages : 392
  • ISBN 13 : 9781781956458
  • File Size : 94,94 MB
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International Joint Venture Performance in South East Asia by Craig C. Julian PDF Summary

Book Description: 'This is a welcome addition to the body of work on IJV performance. The emphasis on marketing and on S.E. Asia is particularly timely.' - Paul Beamish, University of Western Ontario, Canada Craig Julian argues that the International Joint Venture (IJV) phenomena represents two opposing trends. On the one hand, an analysis of the number of new IJVs reveals that they are becoming increasingly popular as a mode of overseas market entry and expansion. On the other hand, however, the significance of a robust growth trend is overshadowed by the incidence of high failure. The book examines the factors influencing the marketing performance of IJVs in South East Asia, including market characteristics, conflict, commitment, product characteristics, marketing orientation, control, trust, partner's contributions and partner's needs.

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International Joint Ventures in East Asia

International Joint Ventures in East Asia

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International Joint Ventures in East Asia provides a state-of-the-art review of research on international joint ventures (IJVs) in East Asia, advances understan

Managing International Joint Ventures

Managing International Joint Ventures

File Size : 34,34 MB
Total View : 2211 Views
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International joint ventures (IJVs) have become a big feature of the business world, which means that more and more business people are faced with the task of m