Managing Public Relations and Brand Image through Social Media

Released on by Singh, Anurag
preview-18

  • Managing Public Relations and Brand Image through Social Media Book Detail

  • Author : Singh, Anurag
  • Release Date : 2016-05-16
  • Publisher : IGI Global
  • Genre : Business & Economics
  • Pages : 378
  • ISBN 13 : 1522503331
  • File Size : 13,13 MB
DOWNLOAD BOOK

Managing Public Relations and Brand Image through Social Media by Singh, Anurag PDF Summary

Book Description: Each consumer now has the power to be a journalist, reviewer, and whistle blower. The prevalence of social media has made it possible to alter a brand’s reputation with a single viral post, or spark a political movement with a hashtag. This new landscape requires a strategic plasticity and careful consideration of how the public will react to an organization’s actions. Participation in social media is mandatory for a brand’s success in this highly competitive online era. Managing Public Relations and Brand Image through Social Media provides the latest research and theoretical framework necessary to find ease in the shifting public relations and reputation management worlds. It provides an overview of the tools and skills necessary to deftly sidestep public affronts and to effectively use online outlets to enhance an organization’s visibility and reputation. This publication targets policy makers, website developers, students and educators of public relations, PR and advertising professionals, and organizations who wish to better understand the effects of social media.

Disclaimer: www.yourbookbest.com does not own Managing Public Relations and Brand Image through Social Media books pdf, neither created or scanned. We just provide the link that is already available on the internet, public domain and in Google Drive. If any way it violates the law or has any issues, then kindly mail us via contact us page to request the removal of the link.

Social Media and Public Relations

Social Media and Public Relations

File Size : 99,99 MB
Total View : 9604 Views
DOWNLOAD

Social media is having a profound, but not yet fully understood impact on public relations. In the 24/7 world of perpetually connected publics, will public rela