Managing Services Marketing

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  • Managing Services Marketing Book Detail

  • Author : John E. G. Bateson
  • Release Date : 1992
  • Publisher :
  • Genre : Business & Economics
  • Pages : 616
  • ISBN 13 :
  • File Size : 66,66 MB

Managing Services Marketing by John E. G. Bateson PDF Summary

Book Description:

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Services Marketing Management

Services Marketing Management

File Size : 5,5 MB
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Services Marketing Management builds on the success of the previous editions, formally entitled 'The Management and Marketing of Services', to provide an easily

Services Marketing and Management

Services Marketing and Management

File Size : 18,18 MB
Total View : 6111 Views
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This text provides an overview of the characteristics and underlying principles of delivering services in today's marketplace, and places these issues in the co