The Sporting Goods Industry

Released on by Richard A. Lipsey
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  • The Sporting Goods Industry Book Detail

  • Author : Richard A. Lipsey
  • Release Date : 2006-06-07
  • Publisher : McFarland
  • Genre : Sports & Recreation
  • Pages : 179
  • ISBN 13 : 0786427183
  • File Size : 56,56 MB
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The Sporting Goods Industry by Richard A. Lipsey PDF Summary

Book Description: The last 20 years have brought remarkable growth and change to the sporting goods industry. The term "sporting goods" once comprised only equipment like golf clubs, basketballs and tennis rackets. With the recent explosion in apparel and footwear sales, though, the industry has moved far beyond equipment manufacture. Skyrocketing marketing budgets have resulted in top-name athletic endorsements and relentless branding, and athletic companies' logos are now easily among the most recognizable corporate trademarks in the world. This work, both a valuable text for students and an indispensable handbook for professionals, offers insight into every major function of the sporting goods industry. Chapters cover the development of the industry; the industry's structure and size; manufacturers' products and market shares; channels of distribution; sports medicine and product liability; sports marketing, including licensing, endorsement and sponsorship; the use of traditional media and market research; sales trends and profitability; and e-commerce. Each chapter includes discussion questions and exercises. Appendices provide directories of sporting goods vendors, retailers, and multi-sport media and trade associations. Instructors considering this book for use in a course may request an examination copy here.

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The Sporting Goods Industry

The Sporting Goods Industry

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The last 20 years have brought remarkable growth and change to the sporting goods industry. The term "sporting goods" once comprised only equipment like golf cl

The Midwestern Sporting Goods Market

The Midwestern Sporting Goods Market

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Total View : 5317 Views
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This look at the market for sports equipment & accessories in the United States gives an overview describing changes in sports participation among Americans. It