Marketing Across Cultures in Asia

Released on by Richard R. Gesteland
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  • Marketing Across Cultures in Asia Book Detail

  • Author : Richard R. Gesteland
  • Release Date : 2002
  • Publisher : Copenhagen Business School Press DK
  • Genre : Business & Economics
  • Pages : 196
  • ISBN 13 : 9788763000949
  • File Size : 28,28 MB
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Marketing Across Cultures in Asia by Richard R. Gesteland PDF Summary

Book Description: "A practical, step-by-step guide for international marketers who are targeting the challenging markets of the Asia-Pacific region. Packed with useful information and real-world examples, Marketing Across Cultures in Asia is based on the two authors' 35 years of combined hands-on experience of managing, marketing and negotiating in Asia."

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Marketing Across Cultures in Asia

Marketing Across Cultures in Asia

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"A practical, step-by-step guide for international marketers who are targeting the challenging markets of the Asia-Pacific region. Packed with useful informatio

Marketing Across Cultures

Marketing Across Cultures

File Size : 58,58 MB
Total View : 9509 Views
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This work deals with international marketing and is intended to help readers develop their intercultural skills. The cultural variable is of prime importance in

Marketing Across Cultures

Marketing Across Cultures

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The marketing process is beset by dilemmas and Marketing Across Cultures is a cornerstone book in the Culture for Business series. Trompenaars and Woolliams sho

Ethical and Social Marketing in Asia

Ethical and Social Marketing in Asia

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There is a growing interest in firms’ adoption of ethical and social marketing approaches among academics and practitioners alike. Ethical Marketing is the ap