Marketing English Books, 1476-1550

Released on by Alexandra da Costa
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  • Marketing English Books, 1476-1550 Book Detail

  • Author : Alexandra da Costa
  • Release Date : 2020-11-04
  • Publisher : Oxford University Press, USA
  • Genre : Literary Criticism
  • Pages : 289
  • ISBN 13 : 0198847580
  • File Size : 84,84 MB
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Marketing English Books, 1476-1550 by Alexandra da Costa PDF Summary

Book Description: Explores how the earliest printers moulded demand and created new markets and argues that marketing changed what was read and the place of reading in sixteenth-century readers' lives, shaping their expectations, tastes, and their practices and beliefs.

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Marketing English Books, 1476-1550

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Explores how the earliest printers moulded demand and created new markets and argues that marketing changed what was read and the place of reading in sixteenth-

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