Strategic Marketing for Nonprofit Organizations

Released on by Alan R. Andreasen
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  • Strategic Marketing for Nonprofit Organizations Book Detail

  • Author : Alan R. Andreasen
  • Release Date : 2003
  • Publisher :
  • Genre : Nonprofit organizations
  • Pages : 552
  • ISBN 13 :
  • File Size : 66,66 MB
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Strategic Marketing for Nonprofit Organizations by Alan R. Andreasen PDF Summary

Book Description: For upper level, MBA, and executive courses in Marketing for Nonprofit Organizations, Public Administration in Nonprofit Organizations, and Public Health for Nonprofit Organizations. Reflecting the most recent, relevant information in the field, this best-selling text forms a conceptual and practical foundation for marketing in nonprofit organizations. Its coverage encompasses the entire marketing process, providing valuable insights on strategic evaluations, positioning, market targeting, and more.

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A professional book and text for anyone interested in marketing in the nonprofit sector. Rados covers the entire field, from explaining what marketing is to des