Marketing Graffiti

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  • Marketing Graffiti Book Detail

  • Author : Michael Saren
  • Release Date : 2006
  • Publisher : Routledge
  • Genre : Business & Economics
  • Pages : 306
  • ISBN 13 : 0750656972
  • File Size : 38,38 MB

Marketing Graffiti by Michael Saren PDF Summary

Book Description: Rejecting the managerially-driven structures normally imposed on the subject, Saren explains marketing from the perspective of the pivotal figure in the process: the consumer. He addresses readers as active consumers and producers of marketing, and therefore already well-equipped to appreciate the rationale and practice behind the process. Critically examining the wide range of products, businesses, technologies, information, services, ads, packaging and branding, Saren utilizes everyday images and phenomena to draw out the conceptual foundations of marketing in its social and cultural context that we all experience. By taking this alternative approach - linking the abstract concepts to the everyday world the reader already knows -Marketing Graffiti explains marketing as consumers experience it, as active participants in it reflecting the variety in the bricollage subject that is marketing.

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Marketing Graffiti

Marketing Graffiti

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Rejecting the managerially-driven structures normally imposed on the subject, Saren explains marketing from the perspective of the pivotal figure in the process

Marketing Graffiti

Marketing Graffiti

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Rejecting the managerially-driven structures normally imposed on the subject, Saren explains marketing from the perspective of the pivotal figure in the process

Marketing Graffiti

Marketing Graffiti

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Radical and unique in its approach and presentation, Marketing Graffiti turns the traditional marketing introduction on its head by helping students to understa