Marketing Management In Geographically Remote Industrial Clusters: Implications For Business-to-consumer Marketing

Released on by George Tesar
preview-18

  • Marketing Management In Geographically Remote Industrial Clusters: Implications For Business-to-consumer Marketing Book Detail

  • Author : George Tesar
  • Release Date : 2012-11-27
  • Publisher : World Scientific Publishing Company
  • Genre : Business & Economics
  • Pages : 528
  • ISBN 13 : 9814489824
  • File Size : 85,85 MB
DOWNLOAD BOOK

Marketing Management In Geographically Remote Industrial Clusters: Implications For Business-to-consumer Marketing by George Tesar PDF Summary

Book Description: This book is the first to cover marketing management issues in geographically remote industrial clusters (GRICs). The phenomena of GRICs have increased in importance, especially in the Nordic countries, due to changes in industry structures as well as political ambitions. The practice of marketing and marketing management is not singular to industry clusters in Nordic countries. Remote areas in parts of the United States, South and Central America, and South East Asia exhibit similar tendencies.The problems faced by many entrepreneurial managers managing start-up or even existing enterprises are complex and require an in-depth understanding not only of the problems themselves, but also of the contextual framework in which these problems need to be solved. This book contains original cases that cover issues like cluster formation, information gathering, marketing strategies and operations, and information-technology. Examples come from industries like textile & furniture, automobile, agro-machinery, food, wine, software, and management consulting.

Disclaimer: www.yourbookbest.com does not own Marketing Management In Geographically Remote Industrial Clusters: Implications For Business-to-consumer Marketing books pdf, neither created or scanned. We just provide the link that is already available on the internet, public domain and in Google Drive. If any way it violates the law or has any issues, then kindly mail us via contact us page to request the removal of the link.

Marketing Management in Africa

Marketing Management in Africa

File Size : 19,19 MB
Total View : 1515 Views
DOWNLOAD

This book focuses on strategies for developing consumer markets in Africa using concepts and techniques from marketing, entrepreneurship, and project management