Marketing Management - SBPD Publications

Released on by Dr. F. C. Sharma
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  • Marketing Management - SBPD Publications Book Detail

  • Author : Dr. F. C. Sharma
  • Release Date : 2021-12-22
  • Publisher : SBPD Publications
  • Genre : Business & Economics
  • Pages : 330
  • ISBN 13 :
  • File Size : 98,98 MB
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Marketing Management - SBPD Publications by Dr. F. C. Sharma PDF Summary

Book Description: 1. Introduction to Marketing : Nature, Scope and Importance, 2. Care Concepts of Marketing, 3. Marketing Environment, 4. Market Segmentation, 5. Targeting, Positioning and Re-Positioning, 6. Buying Motives, 7. Introduction to Marketing-Mix, 8. Product and Product Planning, 9. New Product Development, 10. Product Life-Cycle, 11. Branding and Packaging, 12. Distribution : Type and Selection of Channels, 13. Middleman : Whole Saler and Retailer, 14. Physical Distribution of Goods, 15. Pricing Policies, Strategies and Price Determination, 16. Promotion—Methods of Promotion and Optimum Promotion Mix, 17. Introduction to Advertising, 18. Selection of Advertising Media, 19. Personal Selling, 20. Sales Promotion, 21. Publicity and Public Relation, 22. Marketing Research and Information System, 23. Consumer Behavior.

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Marketing Management - SBPD Publications

Marketing Management - SBPD Publications

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1. Introduction to Marketing : Nature, Scope and Importance, 2. Care Concepts of Marketing, 3. Marketing Environment, 4. Market Segmentation, 5. Targeting, Posi

Marketing Management by Dr. F. C. Sharma

Marketing Management by Dr. F. C. Sharma

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1. Introduction to Marketing : Nature, Scope and Importance, 2. Care Concepts of Marketing, 3. Marketing Environment, 4. Market Segmentation, 5. Targeting, Posi

Marketing Management

Marketing Management

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Marketing Management by Dr. N. Mishra is a publication of the SBPD Publishing House, Agra. The book covers all major topics of Marketing Management and helps th

International Marketing - SBPD Publications

International Marketing - SBPD Publications

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An excellent book for commerce students appearing in competitive, professional and other examinations. 1.International Marketing : Meaning, Nature, Scope and Ba