Marketing Perspectives

Marketing Perspectives

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Marketing Perspectives develops beyond the core concepts of marketing to introduce important points of view on contemporary marketing.This book also offers some

Global Business and Corporate Governance

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This book presents a new era where the main force for social change, research, education, economic betterment, and even employee happiness is the global enterpr

The Dark Side of Marketing Communications

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What fuels capitalism and what stops it from collapsing? Does marketing communications support and sustain the economic and political status quo? This book is n

Design Management

File Size : 64,64 MB
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Placed at the nexus between marketing and organisational studies, this book breaks a new ground on the intersection of these two disciplines with design managem

Marketing, Principles & Perspectives

File Size : 78,78 MB
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