Marketing Public Transit

Released on by Chris Lovelock
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  • Marketing Public Transit Book Detail

  • Author : Chris Lovelock
  • Release Date : 1987-11-17
  • Publisher : Praeger
  • Genre : Business & Economics
  • Pages : 248
  • ISBN 13 :
  • File Size : 87,87 MB
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Marketing Public Transit by Chris Lovelock PDF Summary

Book Description: Marketing Public Transit provides managers with a decision-making framework for planning, designing, and promoting public transportation--particularly in a time of limited resources. By using the proper marketing mix--of service, price, communication with customers and distribution--the appropriate solution to the diversity of problems facing the nation's mass transit systems can be better achieved.

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Marketing Public Transit

Marketing Public Transit

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Marketing Public Transit provides managers with a decision-making framework for planning, designing, and promoting public transportation--particularly in a time