Marketing, Rhetoric and Control PDF book is popular Business & Economics book written by Christopher Miles. The book was released by Routledge on 2018-04-19 with total hardcover pages 363. Fast download link is given in this page, you could read Marketing, Rhetoric and Control by Christopher Miles in PDF, epub and kindle directly from your devices.
Marketing, Rhetoric and Control investigates the tensions that surround the place of persuasion (and, more broadly, control) in marketing. Persuasion has variou
This book compares and contrasts how different firms approach marketing within the same country. It concerns issues revolving around marketing as a form of rhet
This paper critically appraises the rhetoric of marketing management texts. Its interpretive frame is informed respectively by critical management and discourse
This book critically examines the rhetoric surrounding current trends in the adoption of tropes of interactivity in marketing communication. Concepts such as vi
Service-Dominant logic can be described as a mind-set for a unified understanding of the purpose and nature of organizations, markets and society. A concept