Marketing Through the Wholesaler/distributor Channel

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Wholesale Distribution Channels

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Bert Rosenbloom has brought together leading academic scholars on wholesale distribution who present state-of-the-art analyses and research on the subject. Thei

Introduction to Business

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Introduction to Business covers the scope and sequence of most introductory business courses. The book provides detailed explanations in the context of core the

Marketing: the Management of Distribution Channels

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Handbook of Research on Distribution Channels

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Distribution channels are the most complex element of the marketing mix to fully grasp and to profitably manage. In this Handbook the authors present cutting-ed