Transcultural Marketing

Released on by Marye Tharp
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  • Transcultural Marketing Book Detail

  • Author : Marye Tharp
  • Release Date : 2014-05-20
  • Publisher : M.E. Sharpe
  • Genre : Business & Economics
  • Pages : 405
  • ISBN 13 : 0765645068
  • File Size : 31,31 MB
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Transcultural Marketing by Marye Tharp PDF Summary

Book Description: Because American consumers transmigrate between social identities in expressing their values and affiliations, marketers must apply transcultural marketing methods and offer a cultural values proposition to build long-term customer relationships. This unique book weaves these topics into profiles of 9 influential American subcultures currently shaping their members' marketplace choices.

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