Mass Affluence

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This is the first book to explain how the fundamentals of marketing strategy must change in response to this broad-based increase in wealth The authors specific

The Child in American Evangelicalism and the Problem of Affluence

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This work presents an evangelical theology of the child nurtured in the context of American evangelicalism and affluence. It employs an eclectic theological-cri

The Wages of Affluence

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Andrew Gordon goes to the core of the Japanese enterprise system, the workplace, and reveals a complex history of contest and confrontation. The Japanese model

The Affluent Consumer

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By any measure, the affluent sector is growing exponentially, and is far more diverse (in terms of ethnicity, education, location, and professional background)

The Optional Society

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Long before today's electronic media made us aware of articulate "world opinions" across the globe, there were other dramatic international com munications. One