Race and Retail

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Race has long shaped shopping experiences for many Americans. Retail exchanges and establishments have made headlines as flashpoints for conflict not only betwe

Services Marketing: People, Technology, Strategy (Eighth Edition)

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Services Marketing: People, Technology, Strategy is the eighth edition of the globally leading textbook for Services Marketing by Jochen Wirtz and Christopher L

How to be a Successful Academic Researcher

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This book is a comprehensive, practical guide to successful academic research. Drawing on lived experiences across a variety of academic disciplines and commerc

Sensory Marketing

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What is sensory marketing and why is it interesting and also important? Krishna defines it as marketing that engages the consumers’ senses and affects their b

Handbook of Research on Customer Engagement

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Customer engagement is now a critical research priority in contemporary marketing. In this Handbook, a cadre of international scholars offer an overview of curr