Measurement and Research Methods in International Marketing

Released on by Marko Sarstedt
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  • Measurement and Research Methods in International Marketing Book Detail

  • Author : Marko Sarstedt
  • Release Date : 2011-08-23
  • Publisher : Emerald Group Publishing
  • Genre : Business & Economics
  • Pages : 252
  • ISBN 13 : 1780520948
  • File Size : 69,69 MB
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Measurement and Research Methods in International Marketing by Marko Sarstedt PDF Summary

Book Description: Addresses issues pertaining to measurement and research methodology in an international marketing context. This title also addresses a range of subjects including response-bias in cross-cultural research, problems with cultural distance measures, and construct specification. It focuses on the development and application of novel research methods.

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