Media Monoliths

preview-18
  • Media Monoliths Book Detail

  • Author : Mark Tungate
  • Release Date : 2005-06-03
  • Publisher : Kogan Page Publishers
  • Genre : Business & Economics
  • Pages : 272
  • ISBN 13 : 0749445955
  • File Size : 38,38 MB

Media Monoliths by Mark Tungate PDF Summary

Book Description: In an increasingly cluttered media landscape, an elite group of brands stands out: newspapers, magazines and broadcasters with longevity, power, and instant brand recognition. Over decades - and often centuries - they have consolidated their positions against fierce competition, the rise and fall of the global economy and the emergence of the Internet. How have they succeeded? What marketing strategies have enabled them to thrive and survive in such a spectacular fashion? Can they maintain their seemingly impregnable status in the new century? Journalist and author Mark Tungate takes us behind the scenes, revealing what it takes to be a great media brand. For the first time, we are given a rare insight into this fascinating world, and its key movers and shakers.

Disclaimer: www.yourbookbest.com does not own Media Monoliths books pdf, neither created or scanned. We just provide the link that is already available on the internet, public domain and in Google Drive. If any way it violates the law or has any issues, then kindly mail us via contact us page to request the removal of the link.

Media Monoliths

Media Monoliths

File Size : 43,43 MB
Total View : 5708 Views
DOWNLOAD

In an increasingly cluttered media landscape, an elite group of brands stands out: newspapers, magazines and broadcasters with longevity, power, and instant bra

Censored 1998

Censored 1998

File Size : 23,23 MB
Total View : 7331 Views
DOWNLOAD

The yearly volumes of Censored, in continuous publication since 1976 and since 1995 available through Seven Stories Press, is dedicated to the stories that ough

19 Things

19 Things

File Size : 62,62 MB
Total View : 8146 Views
DOWNLOAD

In the spirit of Poor Richard's Almanack, 19 Things provides a place to begin discussions for improving the current state of our nation. In the matter of time i

Monolithic Materials

Monolithic Materials

File Size : 10,10 MB
Total View : 4592 Views
DOWNLOAD

During the past decade, monolithic materials in the shape of discs, stacked layers, rolled sheets, sponges, irregular chunks, tubes, and cylinders have all been