Your Brand, the Next Media Company

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"Content is now king - and if you're a brand marketer, you need to be a media company, too. Your Brand, The Next Media Company brings together the strategic ins

Smart Business, Social Business

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This book will help organizations evolve into a fully collaborative social business. It serves as a step by step playbook to achieve organizational change, proc

Participation Marketing

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Trust is an invaluable commodity in any business environment. Organizations benefit from being viewed as transparent, open and human, and one of the best ways o

Optimize

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Attract, engage, and inspire your customers with an "Optimize and Socialize" content marketing strategy Optimize is designed to give readers a practical approac

Small Town Rules

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Technology and economics are transforming business in a completely unexpected way: suddenly, even the largest companies must compete as if they were small, loca