The Rationalizing Voter

Released on by Milton Lodge
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  • The Rationalizing Voter Book Detail

  • Author : Milton Lodge
  • Release Date : 2013-04-22
  • Publisher : Cambridge University Press
  • Genre : Political Science
  • Pages : 301
  • ISBN 13 : 1107067057
  • File Size : 28,28 MB
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The Rationalizing Voter by Milton Lodge PDF Summary

Book Description: Political behavior is the result of innumerable unnoticed forces and conscious deliberation is often a rationalization of automatically triggered feelings and thoughts. Citizens are very sensitive to environmental contextual factors such as the title 'President' preceding 'Obama' in a newspaper headline, upbeat music or patriotic symbols accompanying a campaign ad, or question wording and order in a survey, all of which have their greatest influence when citizens are unaware. This book develops and tests a dual-process theory of political beliefs, attitudes and behavior, claiming that all thinking, feeling, reasoning and doing have an automatic component as well as a conscious deliberative component. The authors are especially interested in the impact of automatic feelings on political judgments and evaluations. This research is based on laboratory experiments, which allow the testing of five basic hypotheses: hot cognition, automaticity, affect transfer, affect contagion and motivated reasoning.

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The Rationalizing Voter

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This book is an appreciation of the long and illustrious career of Milton Lodge. Having begun his academic life as a Kremlinologist in the 1960s, Milton Lodge r