Contemporary Issues in Green and Ethical Marketing

Released on by Morven G. McEachern
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  • Contemporary Issues in Green and Ethical Marketing Book Detail

  • Author : Morven G. McEachern
  • Release Date : 2015-08-25
  • Publisher : Routledge
  • Genre : Green marketing
  • Pages : 0
  • ISBN 13 : 9781138948280
  • File Size : 86,86 MB
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Contemporary Issues in Green and Ethical Marketing by Morven G. McEachern PDF Summary

Book Description: Informed by both a theoretical and practitioner-based perspective, this collection provides an accessible overview of the multifaceted and challenging nature of contemporary green and ethical marketing issues. This book was originally published as a special issue of the Journal of Marketing Management.

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