Multinationals and Europe 1992 (RLE International Business)

Released on by Beat Burgenmeier
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  • Multinationals and Europe 1992 (RLE International Business) Book Detail

  • Author : Beat Burgenmeier
  • Release Date : 2013-01-25
  • Publisher : Routledge
  • Genre : Business & Economics
  • Pages : 262
  • ISBN 13 : 1135134774
  • File Size : 57,57 MB
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Multinationals and Europe 1992 (RLE International Business) by Beat Burgenmeier PDF Summary

Book Description: When it was originally published this book presented the first independent review of the critical role played by multinationals in Europe. Extending its focus beyond 1992, the book examines both the economic and business strategy frameworks the firms need to develop to maintain a competitive advantage. Using case-studies from specific industries, it looks not only at the activity of multinationals within the single market but explores the competitive strategies of non-European firms with special emphasis on Japanese companies which were poised to exploit 1992. The importance of interaction between multinationals and national government policies is also analysed taking into account the integration already achieved.

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The Multinational Enterprise

The Multinational Enterprise

File Size : 3,3 MB
Total View : 2692 Views
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Conference report on multinational enterprise, with particular reference to the UK - covers technology transfer, labour relations in foreign owned enterprises,