Museum Marketing and Strategy
File Size : 21,21 MBTotal View : 6504 Views
DOWNLOAD
This newly revised and updated edition of the classic resource on museum marketing and strategy provides a proven framework for examining marketing and strategi
This newly revised and updated edition of the classic resource on museum marketing and strategy provides a proven framework for examining marketing and strategi
This guide to marketing for museums has been updated to address the growing impact of technology, shifts in museum branding and marketing strategy, and also it
"Marketing Strategy for Museums is a practical guide to developing and delivering marketing that supports museums' missions and goals. Explaining how museums ca
Here’s a one-stop marketing guide just for small museums and historic sites. In an age when many local historical associations and museums take money from the
Museums have moved from a product to a marketing focus within the last ten years. This has entailed a painful reorientation of approaches to understanding visit