Narrowcasting Vs Broadcasting in Direct Response Television Advertising

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  • Narrowcasting Vs Broadcasting in Direct Response Television Advertising Book Detail

  • Author : Julie A. Reece
  • Release Date : 1988
  • Publisher :
  • Genre :
  • Pages : 214
  • ISBN 13 :
  • File Size : 30,30 MB

Narrowcasting Vs Broadcasting in Direct Response Television Advertising by Julie A. Reece PDF Summary

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Direct Response Television

Direct Response Television

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Selling by direct response television is different - different from traditional direct marketing and different from traditional TV advertising. And the price fo