New Frontiers of Customer Strategy

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Digital transformation has shaped a new landscape for companies and their customers, offering companies a wealth of data with which to develop customer knowledg

New Frontiers of Customer Strategy

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Digital transformation has shaped a new landscape for companies and their customers, offering companies a wealth of data with which to develop customer knowledg

New Frontiers in Technical Analysis

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An essential guide to the most innovative technical trading tools and strategies available In today's investment arena, there is a growing demand to diversify i

Connected Strategy

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Business Models for Transforming Customer Relationships What if there were a way to turn occasional, sporadic transactions with customers into long-term, contin

The Routledge Companion to Strategic Marketing

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The Routledge Companion to Strategic Marketing offers the latest insights into marketing strategy. Bodo Schlegelmilch and Russ Winer present 29 specially commis