Product-Country Images

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This is the first-ever book about product and country images. It discusses the nature and role and influence of product-country images in international marketin

Promoting and Managing International Investment

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This book provides an overview of international investment policy and policy-making, drawing upon perspectives from law, economics, international business, and

Assessing the Different Roles of Marketing Theory and Practice in the Jaws of Economic Uncertainty

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​​This volume includes the full proceedings from the 2004 Academy of Marketing Science (AMS) Annual Conference held in Vancouver, Canada, entitled Assessing

Marketing Countries, Places, and Place-associated Brands

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This book integrates new thinking on the image, marketing, and branding of places at all levels, from town squares to cities and countries, and of the products

Europe's Radical Left

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Compiles contributions from leading scholars to analyse how European radical left parties have responded to the ongoing socio-economic crisis that continues to