Ethics in Marketing

preview-18
  • Ethics in Marketing Book Detail

  • Author : Patrick E. Murphy
  • Release Date : 2016-12-13
  • Publisher : Taylor & Francis
  • Genre : Business & Economics
  • Pages : 213
  • ISBN 13 : 1317235657
  • File Size : 69,69 MB

Ethics in Marketing by Patrick E. Murphy PDF Summary

Book Description: Understanding and appreciating the ethical dilemmas associated with business is an important dimension of marketing strategy. Increasingly, matters of corporate social responsibility are part of marketing's domain. Ethics in Marketing contains 20 cases that deal with a variety of ethical issues such as questionable selling practices, exploitative advertising, counterfeiting, product safety, apparent bribery and channel conflict that companies face across the world. A hallmark of this book is its international dimension along with high-profile case studies that represent situations in European, North American, Chinese, Indian and South American companies. Well known multinationals like Coca Cola, Facebook, VISA and Zara are featured. This second edition of Ethics in Marketing has been thoroughly updated and includes new international cases from globally recognized organizations on gift giving, sustainability, retail practices, multiculturalism, sweat shop labor and sports sponsorship. This unique case-book provides students with a global perspective on ethics in marketing and can be used in a free standing course on marketing ethics or marketing and society or it can be used as a supplement for other marketing classes.

Disclaimer: www.yourbookbest.com does not own Ethics in Marketing books pdf, neither created or scanned. We just provide the link that is already available on the internet, public domain and in Google Drive. If any way it violates the law or has any issues, then kindly mail us via contact us page to request the removal of the link.

Ethics in Marketing

Ethics in Marketing

File Size : 96,96 MB
Total View : 1590 Views
DOWNLOAD

Understanding and appreciating the ethical dilemmas associated with business is an important dimension of marketing strategy. Increasingly, matters of corporate

Probabilistic Machine Learning

Probabilistic Machine Learning

File Size : 24,24 MB
Total View : 6844 Views
DOWNLOAD

A detailed and up-to-date introduction to machine learning, presented through the unifying lens of probabilistic modeling and Bayesian decision theory. This boo

A Divided Union

A Divided Union

File Size : 32,32 MB
Total View : 2379 Views
DOWNLOAD

A Divided Union delves deep into ten pressing political challenges that former US Representatives Patrick Murphy (D) and David Jolly (R) have identified over th

Marketing Ethics

Marketing Ethics

File Size : 29,29 MB
Total View : 5947 Views
DOWNLOAD

For Marketing Ethics, Marketing and Society, and any Marketing course that covers ethical issues. Marketing Ethics recognizes the higher order obligations of ma

Marketing and the Common Good

Marketing and the Common Good

File Size : 75,75 MB
Total View : 8038 Views
DOWNLOAD

Marketing is among the most powerful cultural forces at work in the contemporary world, affecting not merely consumer behaviour, but almost every aspect of huma