Consumer Psychology: A Study Guide to Qualitative Research Methods

Released on by Paul M.W. Hackett
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  • Consumer Psychology: A Study Guide to Qualitative Research Methods Book Detail

  • Author : Paul M.W. Hackett
  • Release Date : 2016-04-18
  • Publisher : Verlag Barbara Budrich
  • Genre : Business & Economics
  • Pages : 168
  • ISBN 13 : 3847408917
  • File Size : 50,50 MB
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Consumer Psychology: A Study Guide to Qualitative Research Methods by Paul M.W. Hackett PDF Summary

Book Description: This book provides students with a clear and concise guide to studying undergraduate courses in qualitative consumer research and ethnography. The authors present the major qualitative research approaches used in consumer and marketing research as well as practical procedures and theoretical aspects of research design, report presentation etc. In addition to that a weekly study guide, including comprehensive reading lists, completes the book.

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Mereologies, Ontologies, and Facets

Mereologies, Ontologies, and Facets

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The assignment events, objects, state of beings, etc., to an experiential category is a fundamental activity carried out by human (and by other animals). So rud