Persuasion Engineering

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"This book covers everything from the beginning of the sales process through the close. Using the everyday human communication factors that are present in every

Persuasion Engineering

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For many years now, the single most important professionals in the world have been ignored by our educational institutions: Sales. Combining Design Human Engine

Compelling Form

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Compelling Form: Architecture as Visual Persuasion is an assessment of the visual persuasiveness of buildings. It demonstrates that architecture is as capable o

Engineering Writing by Design

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Engineers are smart people. Their work is important, which is why engineering material should be written as deliberately and carefully as it will be read. Engin

Fundamentals of Computer-Aided Engineering

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It is vital that today’s engineers work with computer-based tools and techniques. However, programming courses do not provide engineering students with the sk