This edited collection is one of the first books to focus on the distinctive political marketing and branding strategies utilized by the candidates and their pa
Facebook, Twitter and Instagram create new ways to market political campaigns and new channels for candidates and voters to interact. This volume investigates t
Winning a presidential election is like operating a successful business. The best and most successful businesses are customer driven. The Marketing of the Presi
This volume focuses on the 2016 Presidential campaign from a communication perspective, with each chapter considering a specific area of political campaign comm
This book focuses on the U.S. presidential election spectacle, from the primaries through to the November 2020 election and the subsequent events leading up to
