The Practice of Public Relations

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  • The Practice of Public Relations Book Detail

  • Author : Fraser P. Seitel
  • Release Date : 2014
  • Publisher : Prentice Hall
  • Genre : Journalism
  • Pages : 0
  • ISBN 13 : 9780133083576
  • File Size : 10,10 MB

The Practice of Public Relations by Fraser P. Seitel PDF Summary

Book Description: Pairing Fraser Seitel's unique, humorous voice with the most up-to-date case studies, interviews, news photos, and other techniques, the Practice of Public Relations is truly an "in-your-face" Public Relations textbook. The 12th edition continues the theme of giving readers the knowledge and skills they need to know to be successful in today's world of public relations --including heavy emphasis on social media and ethics.

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The Practice of Public Relations

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Pairing Fraser Seitel's unique, humorous voice with the most up-to-date case studies, interviews, news photos, and other techniques, the Practice of Public Rela

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"An excellent text for encouraging students to think critically about key public relations issues. Not only does it help students to develop a deeper appreciati