The Practitioner's Guide to Product Management

Released on by General Assembly
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  • The Practitioner's Guide to Product Management Book Detail

  • Author : General Assembly
  • Release Date : 2015-01-06
  • Publisher : Grand Central Publishing
  • Genre : Business & Economics
  • Pages : 230
  • ISBN 13 : 1455548553
  • File Size : 76,76 MB
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The Practitioner's Guide to Product Management by General Assembly PDF Summary

Book Description: This firsthand road map will tell you what it takes to create a product that meets a customer's needs -- and avoid the pitfalls of product failure. Did you cut through traffic on your Segway today? Cool off with a delicious can of New Coke? Relax at home while listening to some music on your Zune? Despite years of research, countless products like these see high-profile launches, only to end up failing to connect with an audience. The Practitioner's Guide to Product Management will help you create a lasting product and take you through the field of product management with candid stories and a litany of real-world experiences.

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