Pricing Strategies

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"The primary theme of Pricing Strategies is that pricing should be guided by the marketing concept, which indicates that success is achieved through a focus on

Introduction to Business

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Introduction to Business covers the scope and sequence of most introductory business courses. The book provides detailed explanations in the context of core the

Pricing Strategy

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Learn how to make pricing decisions that will maximize a firm’s profits by creating and capturing customers with PRICING STRATEGY: SETTING PRICE LEVELS, MANAG

Value First, Then Price

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Value-based pricing – pricing a product or service according to its value to the customer rather than its cost – is the most effective and profitable pricin

Lean Pricing

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Pricing is hard as it determines your market position, whether your customers buy from you and whether you can provide the level of service required by those cu