Principles of Marketing

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  • Principles of Marketing Book Detail

  • Author : John F. Tanner, Jr.
  • Release Date :
  • Publisher : Ingram
  • Genre :
  • Pages :
  • ISBN 13 : 9781936126293
  • File Size : 51,51 MB

Principles of Marketing by John F. Tanner, Jr. PDF Summary

Book Description:

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Principles of Marketing

Principles of Marketing

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This book offers the most current applied, resourceful and exciting text for the introductory marketing course.

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*Winners - British Book Design Awards 2014 in the category Best Use of Cross Media* Get access to an interactive eBook* when you buy the paperback (Print paperb

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The ultimate resource for marketing professionals Today’s marketers are challenged to create vibrant, interactive communities of consumers who make products a