The Process Genre

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  • The Process Genre Book Detail

  • Author : Salomé Aguilera Skvirsky
  • Release Date : 2020-03-20
  • Publisher : Duke University Press
  • Genre : Performing Arts
  • Pages : 219
  • ISBN 13 : 1478007079
  • File Size : 31,31 MB

The Process Genre by Salomé Aguilera Skvirsky PDF Summary

Book Description: From IKEA assembly guides and “hands and pans” cooking videos on social media to Mister Rogers's classic factory tours, representations of the step-by-step fabrication of objects and food are ubiquitous in popular media. In The Process Genre Salomé Aguilera Skvirsky introduces and theorizes the process genre—a heretofore unacknowledged and untheorized transmedial genre characterized by its representation of chronologically ordered steps in which some form of labor results in a finished product. Originating in the fifteenth century with machine drawings, and now including everything from cookbooks to instructional videos and art cinema, the process genre achieves its most powerful affective and ideological results in film. By visualizing technique and absorbing viewers into the actions of social actors and machines, industrial, educational, ethnographic, and other process films stake out diverse ideological positions on the meaning of labor and on a society's level of technological development. In systematically theorizing a genre familiar to anyone with access to a screen, Skvirsky opens up new possibilities for film theory.

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