Qualitative Marketing Research

preview-18
  • Qualitative Marketing Research Book Detail

  • Author : David Carson
  • Release Date : 2001-02-01
  • Publisher : SAGE
  • Genre : Business & Economics
  • Pages : 254
  • ISBN 13 : 1446205355
  • File Size : 99,99 MB

Qualitative Marketing Research by David Carson PDF Summary

Book Description: As the importance of marketing to business grows, and as new concepts and applications of marketing emerge and evolve, so too does the need for up-to-date market intelligence. This book recognizes that the contribution which qualitative research can make to market understanding and insight is immense, and that statistical information flows are never enough but need to be compounded by market intelligence gained through qualitative methods. Qualitative Marketing Research clearly explains the use and importance of qualitative methods, clarifying the theories behind the methodology and providing concrete examples and exercises which illustrate its application to Management Studies and Marketing. This book is intended for all students of marketing who are required to complete their studies with a dissertation or research project.

Disclaimer: www.yourbookbest.com does not own Qualitative Marketing Research books pdf, neither created or scanned. We just provide the link that is already available on the internet, public domain and in Google Drive. If any way it violates the law or has any issues, then kindly mail us via contact us page to request the removal of the link.

Qualitative Marketing Research

Qualitative Marketing Research

File Size : 63,63 MB
Total View : 7045 Views
DOWNLOAD

As the importance of marketing to business grows, and as new concepts and applications of marketing emerge and evolve, so too does the need for up-to-date marke

Qualitative Market Research

Qualitative Market Research

File Size : 59,59 MB
Total View : 6011 Views
DOWNLOAD

This text guides the reader through a research project from the perspective of both user and practitioner. It meets the needs of several audiences by creating c

Qualitative Marketing Research

Qualitative Marketing Research

File Size : 98,98 MB
Total View : 2795 Views
DOWNLOAD

Aimed at both graduate and undergraduate students majoring in business administration and in other fields of social sciences, Qualitative Marketing Research unp