Ready, Launch, Brand

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"A powerful and urgent introduction to lean marketing and the magic of getting it right." -- Seth Godin, author, This is Marketing You may be familiar with the

Launch (Updated & Expanded Edition)

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From the creator of Product Launch Formula: A new edition of the #1 New York Times best-selling guide that's redefined online marketing and helped countless ent

Handbook of Marketing Research Methodologies for Hospitality and Tourism

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The final section explains market analysis planning and communications, including preparing a research-based business review and the effective presentation of r

Launching & Building a Brand For Dummies

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Create a strong brand DNA—and watch it grow These days, customers want to have a deeply felt connection to the brands behind the products they're purchasing,

Virtual Freedom

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Entrepreneurs often suffer from "superhero syndrome"—the misconception that to be successful, they must do everything themselves. Not only are they the boss,