"Remember Those Great Volkswagen Ads?"

Released on by Alfredo Marcantonio
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  • "Remember Those Great Volkswagen Ads?" Book Detail

  • Author : Alfredo Marcantonio
  • Release Date : 2000
  • Publisher :
  • Genre : Advertising
  • Pages : 224
  • ISBN 13 : 9780953703210
  • File Size : 46,46 MB
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"Remember Those Great Volkswagen Ads?" by Alfredo Marcantonio PDF Summary

Book Description: In 1959, Doyle Dane Bernbach, the New York advertising agency was appointed to handle the Volkswagen account in the USA. The advertisements they produced through the sixties and early seventies changed the face of advertising, not just in America but across the world. Remember those great Volkswagen ads? looks briefly at the events surrounding the birth of the campaign and the car, and shows many of the highly acclaimed advertisements produced by the agency. This book has been written and compiled by Alfredo Marcantonio, Copywriter and one-time Advertising Manager of VWGB Ltd, John O?Driscoll, Art Director of many British Volkswagen ads, and David Abott, an ex-Creative and Managing Director of DDB?s London office. They decided to put the book together some 20 years ago as "to let the Beetle and its advertising pass on without a permanent record seemed a crying shame". This book is a story of the car and its advertising. In a unique way the two were indistinguishable ? the charming, honest advertising became part of the charm and honesty of the car. If you ever owned a Beetle, if you?ve ever chuckled at a Volkswagen advertisement, or if you simply appreciate wit and style, you will enjoy this book. It?s the tale of an ugly duckling that became an office pin-up.

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"Remember Those Great Volkswagen Ads?"

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In 1959, Doyle Dane Bernbach, the New York advertising agency was appointed to handle the Volkswagen account in the USA. The advertisements they produced throug

Remember Those Great Volkswagen Ads?

Remember Those Great Volkswagen Ads?

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The revolutionary Volkswagen advertising campaign of the 1960s and 70s is universally acknowledged to be the greatest and most influential ever created and was

Ugly Is Only Skin-Deep

Ugly Is Only Skin-Deep

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IT WASN’T GERMAN ENGINEERING ONLY THAT MADE THE VOLKSWAGEN BEETLE AN ICON. IT WAS A MANHATTAN ADVERTISING AGENCY, TOO. Created in 1959 by Doyle Dane Bernbach

Thinking Small

Thinking Small

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Sometimes achieving big things requires the ability to think small. This simple concept was the driving force that propelled the Volkswagen Beetle to become an