Ribbon Culture

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  • Ribbon Culture Book Detail

  • Author : Sarah E.H. Moore
  • Release Date : 2008-01-17
  • Publisher : Springer
  • Genre : Social Science
  • Pages : 200
  • ISBN 13 : 0230583385
  • File Size : 66,66 MB

Ribbon Culture by Sarah E.H. Moore PDF Summary

Book Description: This book explores the history, meaning, and sociological implications of awareness campaigns, seeing them as personal displays of compassion in a culture where empathy is a by-word for authenticity. It also highlights how charities use awareness campaigns to reach their audience, and the transformation of charity into a commercial enterprise.

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