Rittik University Marketing 101

Released on by Rittik Chandra
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  • Rittik University Marketing 101 Book Detail

  • Author : Rittik Chandra
  • Release Date : 2014-03-20
  • Publisher : BookRix
  • Genre : Business & Economics
  • Pages : 224
  • ISBN 13 : 3730992481
  • File Size : 75,75 MB
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Rittik University Marketing 101 by Rittik Chandra PDF Summary

Book Description: Marketing 101 focused on the practical application of marketing techniques and the management of a firm's marketing resources and activities. Rapidly emerging forces of globalization have led firms to market beyond the borders of their home countries, making international marketing highly significant and an integral part of a firm's marketing strategy. Marketing managers are often responsible for influencing the level, timing, and composition of customer demand accepted definition of the term. In part, this is because the role of a marketing manager can vary significantly based on a business's size, corporate culture, and industry context.

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