Business-to-Business Marketing

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The Second Edition of this bestselling B2B marketing textbook offers the same accessible clarity of insight, combined with updated and engaging examples. Each c

Contemporary Strategic Marketing

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An extremely fluent and effective text designed to be a complete resource for single semester courses, this book has a unique combination of text, case studies

Newer Insights into Marketing

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Through Newer Insights Into Marketing: Cross-Cultural and Cross-National Perspectives, you will discover the need for an integration of perspectives as an essen

Business-to-Business Marketing

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This volume examines views that argue business to business marketing is simply a variant of consumer marketing or is only concerned with inter-organizational re

Contemporary Strategic Marketing

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An extremely fluent and effective text designed to be a complete resource for single semester modules, this new edition has a unique combination of text, case s