Routledge Handbook of Football Marketing

Released on by Nicolas Chanavat
preview-18

  • Routledge Handbook of Football Marketing Book Detail

  • Author : Nicolas Chanavat
  • Release Date : 2017-03-27
  • Publisher : Taylor & Francis
  • Genre : Business & Economics
  • Pages : 465
  • ISBN 13 : 1351972367
  • File Size : 95,95 MB
DOWNLOAD BOOK

Routledge Handbook of Football Marketing by Nicolas Chanavat PDF Summary

Book Description: Football is big business. The top teams and leagues in world football generate billions of dollars in revenue and serve an audience of billions of fans. This book focuses on the marketing of football, as the apex of the contemporary football industry. Drawing upon key theories and concepts in sport marketing research, it highlights the critical strategic and operational elements that underpin effective marketing in football clubs around the world. Covering developments in sponsorship, marketing communications, CRM, strategic marketing, international marketing and digital media, it features authors and cases from countries including the UK, US, France, Spain, Germany, Italy, China and Japan.

Disclaimer: www.yourbookbest.com does not own Routledge Handbook of Football Marketing books pdf, neither created or scanned. We just provide the link that is already available on the internet, public domain and in Google Drive. If any way it violates the law or has any issues, then kindly mail us via contact us page to request the removal of the link.