Developments in the realm of digitalization, cultural scenario and in consumer decision making— witnessed in the last couple of years—had brought about a ne
India is one of the emerging markets that pose a unique set of challenges to marketers. The importance of the context and the usefulness of concepts in the Indi
The text bridges the gap between academic concepts and marketing practice. The theory is blended with apt real-life case studies that would enable the reader to
This volume examines the transitions in Indian agriculture since the 1980s, and emphasizes upon the role of neoliberal policies and their impact. The essays pre
