Magazine Publishing

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  • Magazine Publishing Book Detail

  • Author : Sammye Johnson
  • Release Date : 2000
  • Publisher : McGraw-Hill Humanities, Social Sciences & World Languages
  • Genre : Periodicals
  • Pages : 0
  • ISBN 13 : 9780844233567
  • File Size : 74,74 MB

Magazine Publishing by Sammye Johnson PDF Summary

Book Description: Presents an overview of the magazine industry from concept to finished product, focusing on how magazines use information to build relationships with special audiences, and on theories and principles of magazine publishing. Vignettes, case histories, and insights from professionals demonstrate the c

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