Market Segmentation Analysis

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This book is published open access under a CC BY 4.0 license. This open access book offers something for everyone working with market segmentation: practical gu

Peer to Peer Accommodation Networks

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The first book to present a new conceptual framework which offers an initial explanation for the continuing and rapid success of such 'disruptive innovators’

Strategic Marketing in Tourism Services

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Focuses on marketing strategies implemented in tourism services firms and includes a collection of papers related to specific marketing strategies. This title p

Publishing from Your PhD

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There is consistent pressure on all academics to publish, publish, publish. But not unless they have been awarded their PhD - considered by most to be the start

Marketing for Sustainable Tourism

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Tourism marketing has typically been seen as exploitative and fuelling hedonistic consumerism. Sustainability marketing can, however, use marketing skills and t