Scotland--the Brand

Released on by David McCrone
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  • Scotland--the Brand Book Detail

  • Author : David McCrone
  • Release Date : 1995
  • Publisher :
  • Genre : Business & Economics
  • Pages : 246
  • ISBN 13 :
  • File Size : 4,4 MB
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Scotland--the Brand by David McCrone PDF Summary

Book Description: Tartanry and 'Balmoralty': is Scotland's thriving heritage industry an economic blessing or the curse of negative stereotyping? Since the eighteenth century, heritage has been synonymous with 'heritage tourism'. This book is the first to explore the images which this industry conveys and to analyse its centrality to Scotland's definition of itself. Based on an influential study by three leading sociologists, it examines the specific role and character of the major players in Scottish heritage - the National Trust for Scotland, the Scottish Tourist Board and Historic Scotland - as well as the lairds who have a stake in the industry. In describing its consumers, the authors show how heritage fits into their patterns of leisure, consumption and lifestyle. It also discusses the importance of 'heritage' (as opposed to 'history') to the country's identity and politics.

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Scotland--the Brand

Scotland--the Brand

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Tartanry and 'Balmoralty': is Scotland's thriving heritage industry an economic blessing or the curse of negative stereotyping? Since the eighteenth century, he

Heritage of Scotland

Heritage of Scotland

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Describes Scotland's past and present culture, traditions, and famous figures, and discusses the continuing influence of Roman Celts, Picts, and Scots.

Highland Heritage

Highland Heritage

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Each year, tens of thousands of people flock to Grandfather Mountain, North Carolina, and to more than two hundred other locations across the country to attend