Selling Culture

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  • Selling Culture Book Detail

  • Author : Richard Malin Ohmann
  • Release Date : 1996
  • Publisher : Verso
  • Genre : Business & Economics
  • Pages : 432
  • ISBN 13 : 9781859849743
  • File Size : 22,22 MB

Selling Culture by Richard Malin Ohmann PDF Summary

Book Description: Surveys the new practices of advertising, mass distribution of goods, and the birth of the inexpensive mass-audience magazine at the end of the 19th century, and their role in the creation of the American professional-managerial class. Focuses on magazine publishing, careers of key personalities in the publishing world, and the role of fiction in the magazines. For students and general readers. Annotation copyright by Book News, Inc., Portland, OR

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Selling Culture

Selling Culture

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Surveys the new practices of advertising, mass distribution of goods, and the birth of the inexpensive mass-audience magazine at the end of the 19th century, an

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An inside look at cultural industries, featuring interviews with key players from such companies as Twentiety-Century Fox, National Public Radio, and Coca-Cola.

Selling Digital Music, Formatting Culture

Selling Digital Music, Formatting Culture

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Selling Digital Music, Formatting Culture documents the transition of recorded music on CDs to music as digital files on computers. More than two decades after

Cross-Cultural Selling For Dummies

Cross-Cultural Selling For Dummies

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Want to reach out to multicultural customers? Cross-Cultural Selling For Dummies is packed with everything you need to know to tap into multicultural markets, f