Selling Luxury

preview-18
  • Selling Luxury Book Detail

  • Author : Robin Lent
  • Release Date : 2009-05-27
  • Publisher : John Wiley & Sons
  • Genre : Business & Economics
  • Pages : 180
  • ISBN 13 : 0470498374
  • File Size : 85,85 MB

Selling Luxury by Robin Lent PDF Summary

Book Description: Selling high-end luxury creations requires a different set of skills than does traditional selling. Clients have high expectations for the service they receive and base their purchasing decisions more on emotion and desire than practical need. Whether you are selling diamond bracelets or sports cars, the key to concluding the sale lies in how well you sell rather than what you sell. In Selling Luxury, Robin Lent and Geneviève Tour explore every component of luxury sales and offer proven, practical strategies for connecting with customers. Rather than sales associates, the luxury market calls for “Sales Ambassadors” who represent the brand with distinction. Sales Ambassadors understand how to connect with customers by discovering their unique motivational desires. This requires a multitude of specialized skills: passion, perseverance, empathy, daring, and curiosity. Through personalized service each and every time, Sales Ambassadors are able to build trust, brand loyalty, and lasting customer relationships. If you want to succeed in the luxury sales universe, Selling Luxury is for you. You’ll pick up the skills and approaches that work everyday in a multitude of situations. You’ll learn how to: Connect emotionally with customers Exceed your customers’ expectations Turn every customer contact into a brand experience Personalize your customer service Learn about customers through observing and discovery Create the desire to purchase Deal positively with customer objections Build a relationship of trust and brand loyalty The universe of luxury is no place for traditional hard-sell tactics. Instead, you have to subtly adapt to your customer in a deeper way. Doing so takes a truly personal touch. Selling Luxury shows you how to develop these skills and make them a key part of your own unique selling style.

Disclaimer: www.yourbookbest.com does not own Selling Luxury books pdf, neither created or scanned. We just provide the link that is already available on the internet, public domain and in Google Drive. If any way it violates the law or has any issues, then kindly mail us via contact us page to request the removal of the link.

Selling Luxury

Selling Luxury

File Size : 12,12 MB
Total View : 9207 Views
DOWNLOAD

Selling high-end luxury creations requires a different set of skills than does traditional selling. Clients have high expectations for the service they receive

Luxury Selling

Luxury Selling

File Size : 45,45 MB
Total View : 8980 Views
DOWNLOAD

Srun shows how the psychology of luxury brands truly plays into high value customer motivations and unlocks the potential to understand their decision processes

The Luxury Strategy

The Luxury Strategy

File Size : 83,83 MB
Total View : 9758 Views
DOWNLOAD

Discover the secrets to successful luxury brand management with this bestselling guide written by two of the world's leading experts on luxury branding, Jean-No

Omni-personal Luxury

Omni-personal Luxury

File Size : 14,14 MB
Total View : 5191 Views
DOWNLOAD

Rapid shifts in technology and societal changes accelerated by the Pandemic have fundamentally changed the way that customers experience luxury. While digital t

Deluxe

Deluxe

File Size : 24,24 MB
Total View : 8475 Views
DOWNLOAD

“With Deluxe: How Luxury Lost Its Luster, [Dana] Thomas—who has been the cultural and fashion writer for Newsweek in Paris for 12 years—has written a cris