Lead with a Story

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Storytelling has come of age in the business world. Today, many of the most successful companies use storytelling as a leadership tool. At Nike, all senior exec

Sell with a Story

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Despite the high-tech tools available to salespeople today, the most personal method still works best. Through storytelling, a salesperson can explain products

Better Selling Through Storytelling

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“John Livesay creates a compelling connection between revenue, reviews, and influence and our ability to tell brand and personal stories.” —Tracy Leigh Ha

Story Selling

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Story Selling is a series of fun stories and selling lessons that are entertaining and effective. It is a valuable handbook for sales managers and representativ

Stories That Sell

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"The first book on capturing and using customer stories to grow your business or cause. Introduces a proven process for leveraging your current successes into n